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We surpassed 10K signups and 2K subscriptions.

The project is more than a year old, but I haven't been active in the community.

As we prepare for growth, I thought it would be nice to update the community and keep track of our milestones.

paying subscriptions

total signups subs

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Whitepaper.mx
on September 21, 2021
  1. 1

    Could you share some more on what tactics you used to build your mailing list?

    1. 2

      Most importante above all:
      High quality relevant content that you can't find elsewhere.

      Paid acquisition helps too

      1. 1

        to make this content did you just use normal journalism tactics to your niche? Or was there something new being used to create content?

        1. 1

          We used the opposite if what is normal in the industry.

          The most important things are:
          • the founder and editor belongs to the same target audience as our subscribers
          • and understands what is important wand
          • take away the fluff, straight to the point, and no journalese.

          We also have our own version of 'smart brevity' which after 2 years has been improved a lot.

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