WordCloud

The Android App which puts your words into shape.

No Employees
Founders Code
Solo Founder
Art
Design
Utilities

In the end of 2015, I wanted to build a nice word cloud with my achievements for the year, and couldn't find an app to do it. So I decided to achieve one more thing, and built the Word Cloud app myself.

Monetization: ads

Seeing that I have a lot of users (150K per month by that time), but not enough many in-app purchases, I added ads.

I didn't want to do that for a long time, but, well, one has to earn their living...

Big Image in-app purchase

I implemented more shape packages; but also a purchase which lets you to export a large image. This one took off very well.

First monetization: in-app purchases

Renaming the app really helped! By this point, I already had 1M installs, around 100K new ones per month. So I decided maybe I could get a bit of money from that? Who knows?

I implemented in-app purchases.

First one was Halloween shape package. https://twitter.com/ice_lenor/status/914461294778085376

And it worked! People really wanted to buy what I was offering! Incredible.

Renamed to Word Cloud; installs are coming in

No one was downloading the app, which was called Word Sprinkle.

I reached out to all my friends and Twitter followers, but I only got 49 installs. That's not a lot.

Then, as a desperate move, I decided to rename it. I named it Word Cloud.

And the installs flowed in immediately! After a couple of days, I was getting 50 installs per day, which was the limit of my dreams back then.

And, of course, I wrote an article about that: http://smartpuffin.com/app-promotion-with-no-promotion/

In the end of 2015, I wanted to build a nice word cloud with my achievements for the year, and couldn't find an app to do it. So I decided to achieve one more thing, and built the Word Cloud app myself.