I - very accidentally - found a bunch of YouTube tutorials on how to use my WordCloud app. It's crazy! :))
I got an actual physical present from my happy customers! With my WordCloud printed on it! How cool is that?!
Seeing that I have a lot of users (150K per month by that time), but not enough many in-app purchases, I added ads.
I didn't want to do that for a long time, but, well, one has to earn their living...
I released a new in-app purchase: Love-themed shapes package, just in time for Valentine's day. https://twitter.com/ice_lenor/status/961318267888443392
Inspired by the success of the Halloween in-app purchase, I made another one, called Winter Fun - for Christmas, New Year, Hanuka and all these winter holidays.
I implemented more shape packages; but also a purchase which lets you to export a large image. This one took off very well.
Renaming the app really helped! By this point, I already had 1M installs, around 100K new ones per month. So I decided maybe I could get a bit of money from that? Who knows?
I implemented in-app purchases.
First one was Halloween shape package. https://twitter.com/ice_lenor/status/914461294778085376
And it worked! People really wanted to buy what I was offering! Incredible.
Seeing that it takes me a long time to publish something that's almost ready, I pushed myself to do it sooner. I wrote an article about this learning: http://smartpuffin.com/prioritization-for-perfectionists/
I collected a number of positive reviews, emails from my users, and some examples of their wonderful creative ideas, and posted it here: http://smartpuffin.com/word-cloud-user-reviews/
No one was downloading the app, which was called Word Sprinkle.
I reached out to all my friends and Twitter followers, but I only got 49 installs. That's not a lot.
Then, as a desperate move, I decided to rename it. I named it Word Cloud.
And the installs flowed in immediately! After a couple of days, I was getting 50 installs per day, which was the limit of my dreams back then.
And, of course, I wrote an article about that: http://smartpuffin.com/app-promotion-with-no-promotion/
In the end of 2015, I wanted to build a nice word cloud with my achievements for the year, and couldn't find an app to do it. So I decided to achieve one more thing, and built the Word Cloud app myself.