I decided to raise our prices for Founders' Club from $80/year to $120/year and to publicize the price ahead of time.
It was a technique I'd seen work well from @damonchen (it worked on me, I FOMO'd into buying his product) so I figured it could work well for Founders' Club as well.
I emailed my email list (about 2k), sent out this Tweet, and @channel'ed the Slack to start drumming up attention.
And it worked great!
Ultimately leading to our best sales week ever, and over $1k in new revenue: