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$1000 in a week with the power of FOMO

I decided to raise our prices for Founders' Club from $80/year to $120/year and to publicize the price ahead of time.

It was a technique I'd seen work well from @damonchen (it worked on me, I FOMO'd into buying his product) so I figured it could work well for Founders' Club as well.

I emailed my email list (about 2k), sent out this Tweet, and @channel'ed the Slack to start drumming up attention.

And it worked great!

Ultimately leading to our best sales week ever, and over $1k in new revenue:

, Founder of Icon for Indie Worldwide
Indie Worldwide
on July 29, 2021