Refreshed branding and marketing site

This week I launched the refreshed branding and marketing website for WP Lookout, a great milestone in the work started back in May (see earlier update) as I began collaborating with someone to help me improve overall marketing, content and user acquisition strategy. We'll still be working on refinements to the user onboarding email campaign, introduction and tutorial videos, and some other user acquisition strategies, but I'm glad to be at this point so I can see if/how the refreshed site and brand along with some test paid campaigns affect user account signups.