Write and Grow

Write and Grow started as a workshop that grew into an online course. I gained consulting opportunities from these experiences and continued to work with several of the customers beyond the course. The learning from this led to personal and professional growth for myself and the audiences I worked with.

After the initial product validation, I spent the next several months parenting in a pandemic and sliding projects to the side while focusing on stable paying consulting clients.

My goal was to focus on automating more of the sales and the actual workflow so that I could remove myself from the equation and offer an evergreen course option for my network. This included a lot of back-end work - email sequences, building my LinkedIn network and adding subscribers to the newsletters.

Pre-sold course and community then built + executed it to an initial group interested in what I was teaching.

I wrote messaging sequences, established a free content-magnet to warm and tag subscribers, created an email sequence to sell it.

After the coaching, received feedback and testimonials. Took data with me into the pandemic. Finally fully released in October.