Writely

A calm writing space where AI only sees selected text

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July 29, 2026 I tried to clone Google Docs, but ended up building a calmer writing app

Writely started as my attempt to build a simple Google Docs clone.

But while working on it, I realised that copying more and more features would only create another crowded writing tool. So I changed the direction and focused on one idea: helping people write with fewer distractions.

Writely is now a calm writing workspace with autosave, browser recovery, formatting tools, document export, and optional AI assistance.

The main difference is that the AI only processes text the user deliberately selects, together with their instruction. The rest of the document is not included in that request.

I would appreciate honest feedback on:

  • Whether the product idea is clear

  • Whether the editor feels calm and useful

  • Whether selected-text AI is actually meaningful

  • Anything confusing or unnecessary

Writely: https://writely-production-ud9y.vercel.app/

2 Comments

  1. 1

    I like that you didn't stop at "Google Docs with AI."

    Choosing what not to build can end up being a stronger product decision than choosing what to build. The challenge is making people immediately feel that difference the first time they open the editor.

  2. 1

    A lot of products become more valuable by adding capabilities.

    Some become more valuable by giving people fewer things to think about. That's a much harder product decision, because every new feature has to justify the attention it asks for.

About

Writely started as my attempt to clone Google Docs, but I realised I wanted something calmer and less crowded. It evolved into a focused writing space where AI only works on text the user deliberately selects.