Yapamar
Marketing Mix Modeling with real incremental impact
Just launched Yapamar — Marketing Mix Modeling for performance teams & e-com.
After year of work, I'm excited to finally launch Yapamar.
It's a B2B SaaS platform that helps performance marketing teams, e-commerce brands, DTC companies, and digital agencies measure the real incremental impact of every advertising channel.
Instead of relying on last-click or multi-touch attribution (which we all know is broken), Yapamar uses advanced Marketing Mix Modeling (started with Robyn + heavily extended with custom Bayesian modeling using Stan).
Key things I focused on:
- Real statistical contribution, not just correlation
- Actionable budget recommendations
- Clean, practical interface (no overwhelming dashboards)
- Privacy-first approach
4 Comments
The interesting opportunity isn't replacing last-click attribution with Marketing Mix Modeling—it's giving marketers enough confidence in causal measurement to make larger budget decisions they would otherwise avoid. I'd keep validating whether customers ultimately buy Yapamar for more accurate analysis or because it consistently helps them reallocate spend with greater confidence. That's a much stronger promise.
Great point. You're right - the real value isn't just replacing last-click with better numbers, but giving teams the confidence to make bigger, bolder budget moves. That's exactly what we're aiming for 🤝
Exactly.
One thing I'd keep watching is whether confidence comes from the model being more accurate or from marketers seeing a clear path from insight → action.
The second is usually what turns analytics into a decision-making tool.
Hey Man The idea is Actually Great. Provide marketers opportunity and Confidence. Just Quick Do you Guys are offering Any trial to the people and if yes how much you have provided and how much actually converted man