It's marketing week!
by nocodelifeI spent the last month deep in the weeds of building new features and polishing the user experience of Yep.
For the first time I'm feeling relatively comfortable about where the app is in terms of features and usability.
I promised myself once I'd got these updates released I would do some marketing and I'm trying to stick to it.
It almost feels counterintuitive to do marketing when I know the app isn't converting from free to paid accounts with any consistency.
But I also know I don't want to get trapped in the realm of continually building features without ever promoting what's there.
My marketing tasks are mainly things like:
- Cold DMs to Twitter influencers who might like my product
- Recording some video walkthroughs on how to use it
- Cold outreach to founder communities to try and get them to use it
- Hosting the inaugural Yep challenge
I'll report back on the results!
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1
Cool! Sounds good. I think marketing is quite difficult 😬 esp compared to programming where you know the results/outcome
Which communities did you reach out to? Did you found a list?-
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Definitely, marketing is really hard! And less fun because it's so intangible and difficult to link results to efforts.
I've only reached out to a couple of communities so far, ones for no-code founders like me, but I will be casting a wider net soon.
Someone just told me it's pointless doing marketing if my conversion rate is not good, which it isn't, so I'm now considering going back to building to get that conversion rate up.
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