Yep.so

I held off adding this for the longest time because I thought it would be difficult, and also part of me felt that buying custom domains is purely a vanity move (and a common addiction for makers, me included). My theory is a custom domain won't help you to validate or invalidate an idea, so it's not necessary.

Nevertheless I had a fair few requests for custom domain support so I decided to add it but make it a paid feature. Right now anything that can make the paid plan more attractive without degrading the core free service is a plus.

It took me a few days to get the process smooth but I managed to ship it within a week and I'm super proud!

To announce the update I made a 2 minute video of me creating a landing page and publishing it to a custom domain, all within 20 minutes.

I spent the last month deep in the weeds of building new features and polishing the user experience of Yep.

For the first time I'm feeling relatively comfortable about where the app is in terms of features and usability.

I promised myself once I'd got these updates released I would do some marketing and I'm trying to stick to it.

It almost feels counterintuitive to do marketing when I know the app isn't converting from free to paid accounts with any consistency.

But I also know I don't want to get trapped in the realm of continually building features without ever promoting what's there.

My marketing tasks are mainly things like:

• Cold DMs to Twitter influencers who might like my product
• Recording some video walkthroughs on how to use it
• Cold outreach to founder communities to try and get them to use it
• Hosting the inaugural Yep challenge

I'll report back on the results!