Your Hundred
Helping validate ideas through efficient customer discovery
Built a complementary chrome extension that founders can use to message and reach out to potential customers for customer discovery. The chrome extension is live, and has been approved by the powers that be e.g (Chrome Webstore). Looking forward to having existing users use and enjoy the tool.
Learned that the initial challenge model e.g 6-weeks for a customer discovery sprint was too complicated for people to understand. So ended pivoting into a platform that charges a monthly fee where users can use the service; and do multiple challenges as a SaaS.
Launched a new guide on the website - it's a curation of top customer discovery resources e.g videos, tactics and more that founders can use to learn more about the customer discovery process and become better at validating their insights about the product that they have.
Learned how to use the AIDA program to position the first YourHundred Challenge. For those who are not familiar with it, AIDA stands for Attention, Interest, Desire, and Action. It is a framework that is prevalent in copywriting - it's used to better position products and services.
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