September 27, 2019

Conquered my fear of vlogging! (yay content!)

Lizzy Trelstad @LT_Beaker

For months now I've been procrastinating on what I know my company most needs: using content to make me, the solo founder, a visible domain expert. I have lists and lists of the blogs I should write, the panels I want to lead, the podcast episodes that need recording, and the vlogs that need filming.

Then I realized that a considerable amount of this procrastination was simply paralysis of choice: it's not that I'm afraid of creating content, I just don't know which platform is best, or which type of content could best contribute to solid growth of my brand and audience. But then I got bored of hearing myself make excuses.

So I made some coffee, put my iPhone on a pile of books, and in one solid take filmed myself trying out a face wash. Then I posted the video. That's it. No overthinking, no over-production, just me doing what I (and my company!) do best: reading ingredient lists of personal care products, and talking about them.

It also helped that I came up with a rationalization: I'm not a video producer, so how could I create high quality videos? I'm not a beauty trend blogger, so how could I put this product in the context of the Kardashians? I just can't. Once I realized what I'm not, I got over the fear of showing the world what I am: a spunky chemist who likes to talk about chemicals. Turns out, being a YouTube vlogger is nbd.

Check it out here:

Will report back how the second video goes.

(Fun fact: I filmed the whole thing, then realized I hadn't filmed horizontal. Oops. But turns out to have been a happy mistake: YouTube recently started a push for vertical, and now I can reuse clips on insta stories and in tiktok!)

Loading comments...
Today's Top Milestones
  • Grown 20 contributors strong on GitHub! 🎉
    Excited to announce that Responsively has got more than 20 contributors who have sent(and sending) PRs to make the app better by each day! A few contr
  • Our referral program just went live!
    It's finally live! Anyone can register to our program here: So what to expect? - We will generate a unique
  • Mobile apps are here!
    It took for a few months, but SignalZen finally has mobile apps introduced. Lots of technology-based knowledge gained but most importantly, it will ma
  • First signups for my SaaS partnership platform ✨
    Orbital went live just a few days ago and it's already had over 30 signups to the beta waitlist! Very happy with that. If you
  • 3rd and 4th Volunteer joined in
    Two new volunteers in one day! I'm very happy about this announcement. Juan manuel (juancho) Irigaray
  • Following user feedback Marquee v1.1 hits
    Based on encouraging early user reports we've started burning down a shortlist of features and modifications to MVP's UX. What, in hindsight, could ha
  • 100 subscribers in 25 days
    We launched our [fortnightly newsletter](
  • How has NovaLux been doing since last month?
    This past month we've had a few curious individuals sign up and test our website. Had one unknown individual translate the demo book I wrote in hindi!
  • Exercise tracking and automatic flight logging
    Today Skyhop has received a major update which includes improvements to existing features, and an important new feature which will open the way for fu
  • Started from the bottom
    I made a post on IH asking for SAAS idea inspiration. I received a couple of emails with ideas, but the one that stood out to me was an email marketin