The date of this milestone is when the idea was discussed with my former roommate, colleague and CTO. This guy always has a lot of project ideas and I don't. At the time, we were working for a company called Octoly. A platform that makes brands and content creators gets to work together for micro-influencement advertising. At the time, the main platform for content we analyzed was YouTube.
On the personal side, I started a YouTube channel. So YouTube was quite present in my daily life. When publishing videos, as a new content creator, I had no idea what to put as keywords for my videos to be found (among other things). My friend taught about Google Analytics tools but that's just an help. It helps you get some ideas but what works on Google might not work on YouTube.
There it was, a gap to fill. The need for a tool that would let you know how well your videos perform on YouTube for specific keywords.