ZELF started with an idea
by Kazmina OlgaElliot Goykhman, CEO & founder of ZELF, has led many high-street banks through digital transformation. Though, it always felt piecemeal, because a fully digital onboarding could all of a sudden take a wild detour into the dark world legacy systems.
In 2017, Elliot left his executive role with a goal to create a banking solution with easy access to money and pain-free onboarding.
The founding team followed Elliot to focus on a chatbot banking platform and bring value to the younger crowd frustrated with traditional banking.
