Inception

While working in the venture capital space, I noticed how painful and time-consuming managing emails is. Furthermore, keeping track of all of the startups that I contacted - with all of their respective files and notes - was near impossible. I knew there had to be a better way to consolidate information and make email less of a pain for the corporate setting.

That's when it hit me.

Why isn't email look more like Whatsapp/ iMessage rather than a never-ending stream of unconnected messages??