Pre-Launch Strategy

While we continue to develop the product, we are struggling to find the best way to gain brand awareness and find those early adopters that are willing to try the product as soon as we launch. An idea that came up was to build a landing page were people could leave their emails and request access to be the first ones to be notified. But how should we market this landing page? Where will users find us to register in the first place? How can we great traffic and hype before our launch?

All these questions keep us awake by night! Any recommendations would be highly recommended!