Ziligence
Grow your business with emerging firms
People often ask us what motivated us to create Ziligence. We have written couple of blogs on this, but here is the summary:
Fast-growing, emerging companies are excellent long-term targets for B2B sales for a variety of reasons. They are agile leading to faster sales cycle, the potential is huge as you can grow with them, and such firms often do not have a number processes and systems in place, thereby providing great opportunity to sell your products and services.
However, given the huge variety of such emerging companies, sales teams often spend too much time trying to find the right accounts and prospects. The question then is – how do you find relevant and attractive fast-growing firms? How do you filter out less interesting companies and sharpen your focus on the potential future stars?
This is where things start getting somewhat hazy. Just do an internet search on emerging companies in any industry vertical such as Internet of Things or Biotechnology, and you will see how difficult it is to find the most interesting companies to do business with. You will see several names and many lists. The challenge would be to identify the best ones for your context. Of course, there are several lead generation tools available in the market, but they focus heavily on larger enterprises rather than fast-growing yet relatively unknown companies. It is not that they don’t cover such companies, but getting a good sense of the landscape of emerging firms to help prioritize targets is easier said than done.
There are ways to overcome this challenge. Here is what we did, when we got intrigued by this unsolved problem. Over the years, our clients have been telling us how hard it is to find the best-fit emerging companies as customers or partners for their businesses. Our teams worked on it, and the result is Ziligence, an AI-driven B2B platform that tracks over half a million companies and scores them to find the best-fit accounts. Ziligence follows a three-step process:
Discover:
Find accounts to target from thousands of well-funded and exceptionally growing start-ups and SMEs
Assess:
Filter, evaluate and arrive at a targeted list of accounts using various metrics and proprietary scores
Connect:
Choose relevant executives and email them through the platform directly.
The fundamental pillar of this is an AI-driven scoring mechanism to determine the attractiveness and relevance of companies. More on that later!
Satyajit Saha, VP Marketing and Strategic Projects, Candela Labs:
"High quality data and insights via Ziligence turned out to be quite helpful for Candela Labs in our market outreach. The team is highly responsive and easy to work with."
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