ZippyWP

It's not a lot, but $50 / month is a good start and it helps to prove the concept.

We were able to tap into our existing network for agency partners to identify underperforming sites and received a few to test things out on.

We are in talks with a handful of other partners for our white label solutions and website owners for our hosted option.

We were back and forth on how to best manage the subscription and delivery of this mixed service style productized service. Since we also offer hosting, we evaluated WHMCS and controlling our delivery via tickets.

While it had great server integration and automation, we thought it would be better suited to manage some of those aspects manually as most of our clients wouldn't order hosting without at least testing out our speed optimization service.

We use SPP.co with another business of ours and really enjoyed it and decided to go with them again. We are up and running in a little over a week and now to try to get the word out.

This product was spun off from our white label SEO solution as a standalone solution after one of our specialists persisted in having us develop an in-house hosting solution.

After managing the hosting for some of our clients, we realized that the value was more in the speed increase we were able to provide than anything else.

This is when we took a month or so to develop a specific solution tailored to website owners and agencies looking for better WordPress speed optimization without having the invest up-front without seeing results.