A friend of mine runs a YouTube channel devoted to answering IT questions for people trying to break into that career path. I ended up watching some of their older videos and clicked one of the links in the video's description... the link was broken.
Obviously I notified my friend of the broken link, but the problem solver and developer in me knew there had to be a way to prevent this from happening.
A lot of people wouldn't know this, but older content on YouTube brings in a lot of traffic and thus $$ for creators. Knowing that people hit old videos frequently, I thought.. those links should still work. Even if the destination the link was pointing to originally wasn't relevant anymore, that user should still be routed somewhere that makes sense. A dead link is such a bad experience to a user. Not to mention a lost opportunity for the creator.
So I set out to build a product that my friend could use. Something where they could generate static URLs and be able to change the destination of that URL at any time. I also knew that creators needed a better way to know when any of their links are broken so they can update them. Because dead links = lost money.
So that's a super quick history of where the idea for Zoobl came :)