Customer Trail

Practical customer discovery notes for indie hackers: finding real buyers, validating painful problems, and turning early conversations into repeatable demand.

Products

The live product surface behind these customer discovery notes.

Customer Trail
Customer intelligence briefs for founders validating painful B2B problems and finding likely buyers before building the wrong thing.
Customer discovery service

Social Links

Customer discovery notes and validation experiments from the Customer Trail account.

Articles

Public examples of the evidence style and customer-problem framing Customer Trail uses.

Example Customer Trail briefcustomertrail.windyroad.com.au

Recent activity

How I ranked Slashit App with my biggest competitor's name and made it my best traffic source

How I'd get my first 10 customers starting from zero today

Taking a week off HelixLabs. Before I go how did you actually get from £0 to real MRR?

I postponed my Product Hunt launch because 90 lifetime visits is not an audience

The gap between the demo and the platform is where most SaaS founders lose a quarter

Paying customers: 0. Working product: yes. 60 days to change the first number.

I built a sender reputation tool to stop losing emails to spam folders — what would you actually pay for?

I stopped looking for validation. Now I'm looking for one paying customer.

I gave 15 founders free product feedback by hand. 0 of them converted. here's what i got wrong

One piece of user feedback completely changed how we're validating our product

"Looks Good to Me" Is Quietly Killing Your Feedback Loop