Most "get your first customers" advice is some version of: post on Twitter, do things that don't scale, DM people.
Useless. Everyone knows the what. Nobody hands you the where and the how.
So here's the exact process I'd run if I woke up tomorrow with zero audience and zero budget. It's what I actually do — you can copy every step by hand, no tools required.
Not keywords. Full sentences. "i've been manually pulling leads all weekend and i'm losing my mind." The words they'd use with a friend, not the words a marketer uses. You probably typed a few of these yourself before you built the thing.
Subreddits, X, LinkedIn, YouTube comments under your competitors' videos. Paste a phrase into search. You're not hunting for an audience — you're hunting for one person, today, describing your problem out loud.
Answer the actual question. Tell them what worked for you. That's the whole message. If your first reply has a link in it, you've already lost — across my channels, replies run 20.6% on Reddit, ~14% on LinkedIn, ~9% on X, and the pitch-first ones are the ones that die.
A real conversation often ends with "wait, what are you building?" That's the opening — earned, not forced. That's the only place the link belongs.
Which sentence, which channel, which reply turned into a real back-and-forth. Do more of that one. Kill the rest.
That's it. Ten customers isn't a funnel or a list — it's ten good conversations with people who already raised their hand.
I eventually automated this exact loop for myself. If you'd rather not run it by hand, first leads are free, no card: https://www.leadsynthai.app
What's the sentence your ideal customer types right before they go looking for something like what you built?