Vijay Kumar

I advise companies for a living. I built Kwesti because
the wellness app industry needed someone to say no to itself.

Kwesti — 3things

Three small things, hand-written, every Monday. That's the app.

Kwesti sends you three small real-world activities every Monday.
Written by people, not generated. You live them through the week.
Sunday closes the cycle.

No account. No tracking. No re-engagement notifications.
One notification a week, Monday at nine, then silence.

Free forever. iOS only.

Kwesti — 3things
Three small things, hand-written, every Monday. That's the app.

Recent activity

I built an iOS app designed to be closed. Here's what I cut and why!

How I decide which marketing channel to add next

Skip the unicorn dream. $10K MRR solo beats $2M seed plus the stress

I didn't build an audience. I built a system.

Building a product in 48 hours and hitting $30k MRR as a non-technical founder

Most founders can’t answer “where did that lost MRR actually go?” — they just see a red % on the churn chart and move on.

I didn't build an audience. I built a system.

hurray! I Made My First Internet Money($10)

Your build-in-public audience is not your market. I learned the difference the slow way.

12 weeks, $0 marketing, both app stores: BiteSpend launch recap. Inflation Antidote

I'm trying to get 50 users in 25 days with zero audience. Here's my exact plan

I kept losing deals not because of bad sales — but because I forgot to follow up

I'm trying to get 50 users in 25 days with zero audience. Here's my exact plan

40 Days After Launch: 200+ Daily Active Users, But $0 Revenue