15 Lessons from "Dotcom Secrets" by Russel Brunson (that every internet founder needs to know)

Let's just take a moment to appreciate what's behind this quote:

"If you change your bait, you'll change your customer"

It's very, very easy to get caught in the trap of acquiring customers — any customers — at all costs. Especially in the beginning. But that will send you down the wrong road. It's all about getting the right customers. I'd much rather have one superfan who is spreading word of mouth, purchasing upsells, and remaining a customer than 10 customers who are just mildly interested (or worse — huge time sucks).

Loved this: "They come in looking for a result, but they stay because of their relationship with you”

Also, @ayushchat #8 and #9 are identical.

I don't like "always do X" type of advice, because there are always exceptions.

For example, "Every page should have 1 clear call to action.".

What about home pages? People usually arrive to a home page trying to explore/find something, do having multiple CTAs makes sense.

A great reminder, thank you Ayush

I liked this "They come in looking for a result, but they stay because of their relationship with you."

At first, you have a consumer/client. But after engaging with them, they become fans. And in time, true fans.

Thanks for the refresher on that book.

Kudos on that beautiful gradient at the top.

This one stuck out to me:

“There is no strategic advantage of being the second lowest price leader in town.
But there is a huge strategic advantage of being the most expensive”