🚀 150 users overnight — no ads, no influencers, just Reddit + the right offer

I’ve been quietly building a mental health app called StressLess for the past few months — solo, bootstrapped, and full of heart.

This week, I hit a new milestone: 150 new users in one night.

Here’s exactly what worked 👇

🛠 The strategy (zero ads, 100% organic):

1. Find the right subreddit
I used a small internal tool I built to discover active, relevant subreddits based on keywords, post volume, and tone. (If you’re interested in the tool, I might release it!)

2. Offer your app for free — but only briefly
I made StressLess free for 2 days only, with lifetime access via promo code. No bait-and-switch, just transparency.

3. Be present, offer support
I replied to every comment, answered questions, and followed up with people who tried the app. It wasn't about selling — it was about connecting.

🔁 Now what?

• Asking users to leave reviews → already seeing improvement in ASO and category ranking

• Will iterate based on user feedback

• Gearing up to test this same strategy for Android now

💬 Curious:

• Have you tried free offers to gain momentum? What worked?

• Would a subreddit discovery tool be useful to you?

Let’s keep helping each other grow — the indie way 💛
Happy to share what I’ve learned if you’re about to launch.