$300k in 60 days + #2 Product of the Day (twice). AMA

Hey everyone,

I wanted to share a milestone from a small product my co-founder and I have been building: Pretty Prompt.

Over the last 60 days, our Chrome Extension sold over $300k, and on Saturday, we hit #2 Product of the Day on Product Hunt, again, eight months after our first launch. (https://www.producthunt.com/products/pretty-prompt)

What surprised me most wasn’t the numbers. It was how much of it came down to small, consistent work:

Validation 0: Solving our own problem first

We built Pretty Prompt because we kept running into the same problem every day: fighting with AI to get the output we wanted. Prompt engineering is hard. And it’s quickly turning into Context Engineering. Multiple AI tools, explaining what you need, who you are, the context behind it…

So over a weekend, we built a tiny MVP. No big plans, no fancy demo, just a Chrome Extension that solved our problem.

Validation 1: Launching, listening, iterating

We put it on Product Hunt (May 31st, my co-founder’s birthday 🎉) without much planning. It went crazy. 2,000 users after 1 day. TikToks of it from creators and newsletters.

And we got kicked out of Slack because our product analytics maxed, and we got rate-limited 😅. (We even got interviewed by Stripe about our story: https://youtu.be/2oi3OAM3Zuk?si=M7EucKHDU2FFSfFb)

Validation 2: Learning what matters

Adding a paywall came later. Only after people started asking to pay. Watching leave reviews and telling us why they love the tool so much helped the feedback flywheel. The engine = doing things manually and personally.

We didn't optimize anything that didn't have to be optimized yet.

80 versions later, we launched version 1.0 on Product Hunt, 8 months after the first launch, and got 2nd Product of the day, again! (People voted us over launches of Vercel and Google 💪).

Some lessons we’ve learned along the way:

• Consistency compounds – getting #1 is cool. Hitting #2 twice is a hard thing to do.
• Community is your marketing – your users become advocates, testers, and cheerleaders. It’s the cheapest and most valuable marketing strategy.
• Keep it simple – tiny, useful constant improvements beat fancy demos.

We’re still learning, iterating, shipping updates daily, and listening to users.

Pretty Prompt has now over 25,000 users, it has improved over 400,000 prompts, and it works on ChatGPT, Gemini, Claude, Perplexity, Lovable and more. You can try it without even logging in: https://pretty-prompt.com/

AMA about building a Chrome Extension, launching on Product Hunt/AppSumo, converting free users to paid, or doing all this as a two-person team.