5500 subscribers on our branded newsletter

Most of the visitors who land on your SaaS website are not ready to buy. So that is why we added a branded newsletter to Build The Keyword from the start.

You worked hard to get these visitors to your website and you don't want to lose them. When you catch their email you can basically retarget those doubting customers later for free and stay top of mind.

The content of the newsletter is key. With a boring signup for product updates you won't convince them. Think of a format that brings value.

For Build The Keyword we share 3 free keyword ideas every week. It's perfect as it shows our product in action, educates the user of what is possible and gives them something for free.

We keep the promotion of our tool pretty light with just one CTA and now and then a short product update or an offer.

The content of the newsletter we also recycle on Reddit, Twitter and Medium.

Tip: we write/publish our branded newsletter with Substack. It's free and we can tap into their growth network. Disadvantage is we can't automate our see the full customer journey.