Build The Keyword
Find ideas that will bring you customers on auto-pilot
Most of the visitors who land on your SaaS website are not ready to buy. So that is why we added a branded newsletter to Build The Keyword from the start.
You worked hard to get these visitors to your website and you don't want to lose them. When you catch their email you can basically retarget those doubting customers later for free and stay top of mind.
The content of the newsletter is key. With a boring signup for product updates you won't convince them. Think of a format that brings value.
For Build The Keyword we share 3 free keyword ideas every week. It's perfect as it shows our product in action, educates the user of what is possible and gives them something for free.
We keep the promotion of our tool pretty light with just one CTA and now and then a short product update or an offer.
The content of the newsletter we also recycle on Reddit, Twitter and Medium.
Tip: we write/publish our branded newsletter with Substack. It's free and we can tap into their growth network. Disadvantage is we can't automate our see the full customer journey.
This is the tweet that inspired it all.
https://x.com/dannypostmaa/status/1646368426246680579?s=20
After bookmarking I caught myself...
I kept returning to this tweet and sharing it with others.
That's crazy!!!
I never return to bookmarks :')
Still, taking action based on this tweet was still not easy.
The steps Danny describes are feasible but:
- scattered around in free tools with limited data available
- hidden behind an (expensive) paywall
So Lee and I decided to make that easier and buildthekeyword.com v1 was born
Comment