6 Reasons Why You Should Curate Content More Often

Did you know that around 60% of marketers find it challenging to consistently produce quality content?

Content is king. It helps you generate traction and makes it possible for you to engage your target audience. But producing quality content may not be as easy as it sounds. It's an intricate and time-consuming process that demands careful planning and efficient execution.

This is one of the reasons why marketers often resort to content curation to attract a relevant audience.

Content curation is a process where you gather useful information from third-party sources and share it with your audience to generate traction.

The process maximizes your efficiency and makes it possible for you to keep up with the content requirements in your respective niche without having to onboard more people to your team.

If you are on the fence about whether or not you should be curating content more often, here are a few reasons that may help you decide.

1. Content Curation Saves Time

One of the major reasons why you should consider curating content more often is that the process saves you a lot of time.

Creating content from scratch can be challenging if you have access to limited resources. But curating content allows you to get more eyeballs without having to require additional resources.

All you need to do is explore credible resources that align well with your choice of niche and gather meaningful content that interests your target audience.

2. Content Curation Breeds Thought Leadership

Content curation enables you to consistently share relevant content with your audience without deviating from the topic of interest.

Here, you help people access the information that they need and make it easier for them to find answers to their questions.

This helps you stay relevant and paves the way for you to become a thought leader in your industry.

However, you can't solely rely on curated content to achieve your goal. It's essential that you find the right balance between original and curated content to eventually emerge as a thought leader in your respective niche.

3. Content Curation Generates Traction

Sharing content about ongoing trends in your industry is one of the best ways to generate traction. Covering trending topics enables you to boost your reach exponentially and attract more people.

The only problem is that covering the latest trends and creating content around them on a regular basis can be exhausting.

Curation makes things easier for you, as you don't create content from scratch but rather leverage credible sources and publishers to keep your audience informed.

4. Content Curation Fills Engagement Gap

Did you know that Google, a search engine giant with over 93% of the market share in the industry, considers topical depth as one of the most important indicators to assess your rankings?

The search engine prefers a detailed page over a dozen with thin content. So, if you want to stand out from the rest of the players in your industry, it's essential that you produce quality content in order to climb the SERPs.

However, creating quality content is easier said than done. A well-thought-out article may take you a few days to publish. And as a result, you may lose engagement due to infrequent sharing.

Content curation makes it possible for you to overcome this challenge and helps you fill the engagement gap.

When you're busy creating original content and have nothing to share, you can simply share curated posts and keep your audience engaged.

By doing this, you can maintain daily activity without having to compromise on the quality of your content.

5. Content Curation Helps With Your PR

Content curation may sound easy, but it's not. It requires thorough research to find relevant and authentic information that resonates with your niche and is worthy of being shared with your audience.

To find relevant content for your audience, you may have to research various websites and reach out to them for their consent. And that can be a great opportunity for you to expand your connections.

Interacting with a variety of third-party platforms may help you explore opportunities to grow your business and pursue fruitful partnerships.

6. Content Curation Helps Fuel Your SEO

When you curate content, you don't just use the information published by third-party platforms as is. You add some value to the content before sharing the final work with your audience.

Furthermore, when you publish curated content, you give credit to the originator and add a link to the original source of information.

This serves two purposes that may benefit your SEO. First, you get to cover a variety of topics and publish versatile content. Second, since you link to third-party sources in your content, there's a chance those sites may link to your content as well.

So, the process not only helps you generate more traffic and engage your audience but also enables you to climb the SERPs and outperform your competition.

It's a Wrap

Content curation is an excellent growth hack for content marketers. It helps educate the intended audience and may facilitate the process of capturing quality leads for your sales funnel.

However, you can't solely rely on content curation to fuel your growth. It's important to find the right balance between original and curated content to get an optimal yield.

Content curation offers a variety of benefits, especially when you've just gotten started or have limited resources to work with.

So, if you haven't been doing it already, it's highly recommended that you start curating content right away.