60% email open rate using one keyword?
Earlier today I sent out the first issue of my premium newsletter explodingniches.com
Immediately after the broadcast, someone unsubscribed, Oops! It almost seemed like an automated action. I don't know if it was done by a bot.
However, the rest was quite insightful. Before broadcasting, I was searching online about increasing the open rate of emails. One of the articles suggested putting a number in the subject. It also coincided with the gist of my email!
So the subject read "X for Influencers. The $10B Niche". The email was about the growing niches around content creators and influencers.
Happy with how it's turning out. To be continued...
Impressive result @daemonunderbed
I'm wondering how big is your list and what's your plan to maintain consistent result?
By the way. In the end, the open rate has settled at 60%.
Congrats on the success!
Emojis, symbols, a single word in CAPS, and numbers are all ways to stand out in crowded inboxes. Worth testing. 🔥
Another tactic is putting Fwd: or Re: at the start of subject lines. I am not a fan though - seems deceitful. I bet open rates goes up, but trust goes down, which is counterproductive longterm.
I agree that Fwd: or Re: would be deceitful. I immediately unsubscribe to emails if I see it's really not a forward or a reply.
I like that number in subject trick! Definitely going to use that in the future!
@zinglax do let us know how it turns out!