7-Figure Membership Community - Stage 1

Quick context: I've had success launching online courses and private communities before--but I wasn't specifically organizing that product as a "membership community."

It was called Blogger U, was pitched as a full library of blogging courses, made $30k in 6 months from a 1,000 person email list---and it was ok.

That was stage 0.

Stage 1 = Get clear on value proposition and offer founding member rate to existing audience (to gauge interest and responsiveness to offer, as well as build a foundation of loyal folks who can help promote in the future)

I'm doing this by...

• Talking through who my target customer (avatar) is in explicit detail. I'm using Otter.ai to transcribe my voice notes. Helps a ton.
• Talking through my customer journey (I'm calling it a success ladder). Part of what I'm selling in a membership community is personalized goal setting AND PLAN MAKING. My people need and want plans, and struggle to create them (and stick with them).
• Creating a brand script (from Story Brand). This exercise helps me further visualize who my customers are and what they WANT.

Stage 1 = next 2 weeks.

Stage 2 = Create lots of marketing materials and initial landing pages for founding launch.

#daily-stand-up #membershipsite #blogging #digitalmarketing