7 years in agency, 200+ B2B campaigns, now building Outbound Glow
Hi Indie Hackers,
I'm Lucia, based in Vietnam. After 7 years running B2B campaigns at marketing agencies and a gamification SaaS company, I finally decided to build my own product. In January 2026 I started Outbound Glow, an outbound email platform for founders who run B2B SaaS.
A bit of context on why I think I have something useful to share here:
At my last role I led 10 to 16 campaigns a month with a team of 4 people. Before that, the clients I managed brought in more than 50 percent of the company revenue. I work with a results-driven mindset and have hands-on experience across many marketing channels. When I started building Outbound Glow, I learned outbound by doing it under pressure, not by reading playbooks.
The same problem kept showing up: founders who try to run cold email themselves end up using 5 different tools at once. Apollo to find leads, NeverBounce to verify emails, Instantly or Smartlead to send, a separate warm up service, then a spreadsheet to track everything. They damage their domain, land in spam, and give up before they figure out what actually works.
Outbound Glow is my attempt to put all of that into one simple workflow, built for founders who send a few hundred to a few thousand emails a month. Not for big sales teams. Not for agencies sending mass emails to everyone. Just for founders who need a steady pipeline and do not have time to learn deliverability the hard way.
I am still in the early days. Some features are stable (Guardrails, Email Report, Quick Outreach), and some key features are launching soon (AI Agent setup in app). I am sharing the journey openly because I want feedback from people who have built something similar.
If you want to take a look or follow along, the product is at https://outboundglow.ai/
A few things I would love to hear from you:
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If you have built or are building a SaaS in a crowded market, how did you find your angle?
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For founders doing cold email right now, what is the most frustrating part of your current setup?
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Anyone here willing to look at my onboarding flow and give honest feedback?
Thanks for reading. Excited to be here and to learn from this community.
I took a look at the site since the positioning discussion in the comments got me curious. Two quick things that are easy to fix from what I know:
The title tag says "AI Outbound for B2B SaaS" but the H1 says "Founder-led outbound for B2B SaaS." Both are Google signals for what the page is about : when they tell different stories, the ranking strength gets diluted. Pick one framing and align them.
The second: your first testimonial has no name, just "Founder at Founder OS." The other two have real names, which makes the anonymous one stand out for the wrong reason. An unattributed quote reads as less trustworthy than no quote. Worth chasing a name or swapping it out.
Interesting positioning. I think the biggest challenge in founder-led outbound is not sending volume, but maintaining domain health while iterating messaging fast.
A lot of founders underestimate how fragile sender reputation becomes once they mix prospecting, follow-ups, and testing on the same infrastructure.
Curious how you handle:
You are pointing at exactly the part most founders skip until something breaks.
The way Outbound Glow handles this:
Inbox rotation is built into the campaign setup. Instead of blasting from one mailbox, sends are distributed across multiple connected inboxes automatically so no single sender carries the full load.
On sending velocity, the platform sets a Daily Sending Limit per mailbox and nudges founders to stay within a safe range, especially during the warm up phase. The goal is to make the conservative choice the default, not something founders have to remember to configure.
For domain and IP protection, Guardrails is the core feature here. It monitors sending behavior and flags when something looks risky before damage is done, rather than after the domain is already burned.
The honest gap right now is that advanced users who want granular control over every parameter will find it less flexible at this stage. The tradeoff we made is safety and simplicity over raw configurability, because the founders we build for usually do not know what they do not know about deliverability until it is too late.
Happy to go deeper on any of these if useful.
Lucia, the strongest angle here is not “outbound made simple.”
It is founder-safe outbound.
Most founders do not fail cold email because they cannot write emails. They fail because the stack is fragmented, deliverability is fragile, and they damage the domain before they understand the system.
That is a much sharper position than another outbound platform.
One thing I would seriously revisit is the name. Outbound Glow sounds approachable, but it also feels soft and agency-like for a product that is really about protecting founder-led outbound from deliverability mistakes and messy workflows.
If the product keeps moving toward guardrails, reports, AI setup, and safer execution, a cleaner .com like Xevoa.com would probably age better. It feels more like a serious outbound workflow platform than another cold email tool.
Thank you, really appreciate you taking the time to share this.
"Founder-safe outbound" is a sharp way to put it. You are right that the real problem is not writing emails, it is the fragmented stack and the domain damage that happens before founders even understand the system. That framing clicks with what I keep seeing from users and I will bring it into how I talk about the product.
On the name, the intention behind Outbound Glow was to feel warm and approachable for solo founders who are already intimidated by heavy sales tooling. I will test the founder-led outbound positioning under the current name first and see how it lands.
That makes sense.
Warm and approachable is useful for the first impression.
But for this category, I’d separate warmth from trust.
Founders may want the tool to feel approachable, but the thing they’re really trusting you with is fragile:
their domain
their deliverability
their sender reputation
their first impression with buyers
So the name has to do more than feel friendly.
It has to make the product feel safe enough to run outbound through.
That’s why I’d test whether “Outbound Glow” creates comfort or whether it accidentally makes the product feel lighter than the problem.
If “founder-safe outbound” keeps landing with users, the brand may need to carry more seriousness over time.
Congrats on the new step Lucia 😄
Totally feel you on the “5 tools at the same time” struggle haha. I used to jump between Apollo, Instantly, plus random verification tools too. Worst part was when a domain suddenly got sent to spam jail and I had no idea what actually caused it 😂
So true! The tool-switching fatigue is real. That’s why I built the Guardrails feature first. I wanted to take the guesswork out of deliverability so we can actually focus on the writing part. Glad to have you following along!