7 years in agency, 200+ B2B campaigns, now building Outbound Glow
Hi Indie Hackers,
I'm Lucia, based in Vietnam. After 7 years running B2B campaigns at marketing agencies and a gamification SaaS company, I finally decided to build my own product. In January 2026 I started Outbound Glow, an outbound email platform for founders who run B2B SaaS.
A bit of context on why I think I have something useful to share here:
At my last role I led 10 to 16 campaigns a month with a team of 4 people. Before that, the clients I managed brought in more than 50 percent of the company revenue. I work with a results-driven mindset and have hands-on experience across many marketing channels. When I started building Outbound Glow, I learned outbound by doing it under pressure, not by reading playbooks.
The same problem kept showing up: founders who try to run cold email themselves end up using 5 different tools at once. Apollo to find leads, NeverBounce to verify emails, Instantly or Smartlead to send, a separate warm up service, then a spreadsheet to track everything. They damage their domain, land in spam, and give up before they figure out what actually works.
Outbound Glow is my attempt to put all of that into one simple workflow, built for founders who send a few hundred to a few thousand emails a month. Not for big sales teams. Not for agencies sending mass emails to everyone. Just for founders who need a steady pipeline and do not have time to learn deliverability the hard way.
I am still in the early days. Some features are stable (Guardrails, Email Report, Quick Outreach), and some key features are launching soon (AI Agent setup in app). I am sharing the journey openly because I want feedback from people who have built something similar.
If you want to take a look or follow along, the product is at https://outboundglow.ai/
A few things I would love to hear from you:
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If you have built or are building a SaaS in a crowded market, how did you find your angle?
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For founders doing cold email right now, what is the most frustrating part of your current setup?
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Anyone here willing to look at my onboarding flow and give honest feedback?
Thanks for reading. Excited to be here and to learn from this community.
Interesting positioning. I think the biggest challenge in founder-led outbound is not sending volume, but maintaining domain health while iterating messaging fast.
A lot of founders underestimate how fragile sender reputation becomes once they mix prospecting, follow-ups, and testing on the same infrastructure.
Curious how you handle:
Lucia, the strongest angle here is not “outbound made simple.”
It is founder-safe outbound.
Most founders do not fail cold email because they cannot write emails. They fail because the stack is fragmented, deliverability is fragile, and they damage the domain before they understand the system.
That is a much sharper position than another outbound platform.
One thing I would seriously revisit is the name. Outbound Glow sounds approachable, but it also feels soft and agency-like for a product that is really about protecting founder-led outbound from deliverability mistakes and messy workflows.
If the product keeps moving toward guardrails, reports, AI setup, and safer execution, a cleaner .com like Xevoa.com would probably age better. It feels more like a serious outbound workflow platform than another cold email tool.
Congrats on the new step Lucia 😄
Totally feel you on the “5 tools at the same time” struggle haha. I used to jump between Apollo, Instantly, plus random verification tools too. Worst part was when a domain suddenly got sent to spam jail and I had no idea what actually caused it 😂
So true! The tool-switching fatigue is real. That’s why I built the Guardrails feature first. I wanted to take the guesswork out of deliverability so we can actually focus on the writing part. Glad to have you following along!