85% of visitors leave our pricing page without buying. sharing our raw funnel data
We finally used our own goals and funnels feature to track how visitors actually move through our site. The numbers were a bit of a wake up call.
11980 people viewed the pricing section last month. 1753 signed up. Thats a 14.6% conversion rate from pricing to signup. Sounds okay until you flip it. 85% of people who check pricing leave without converting.
We built two funnels to dig into where the drop off actually happens.
Funnel 1 (homepage to pricing to signup). 24500 visitors hit the homepage, 11980 reached pricing, 1753 created an account. Overall conversion is 7.2%.
Funnel 2 (docs to signup). Only 80 people visited the docs hub but 48 of them signed up. 60% conversion. Tiny group but clearly very high intent.
The pattern is clear. The pricing page is where most traffic dies. We are now testing a simplified layout and adding social proof to see if that changes anything.
This exact headache of finding where users drop off is why we built zenovay. We were tired of complex ga4 setups just to see a basic funnel. Zenovay gives you simple web analytics, automatic funnels and session recordings in one privacy first dashboard.
We are a tiny bootstrapped team with fewer than 20 users right now trying to build an alternative to the massive google monopoly. Its really tough.
We have a free tier that gives you all the core tracking. If any fellow founders want to find their own conversion leaks let me know. Ill happily upgrade your account to the pro plan for a few months for free in exchange for some honest feedback on the tool.
This isnt about self promotion. Its about taking on monopoly power and giving founders a fair simple solution. We are grateful for any feedback.
The docs-to-signup funnel at 60% is the real signal hiding inside the 14.6% headline. Small volume, high intent, that's not a traffic problem, it's a qualification problem. The pricing page doesn't kill conversion. It just reveals which visitors were never buyers to begin with.
1753 signups last month with fewer than 20 active users. that gap is the real number to fix. what does your signup-to-activated look like, and how are you defining activated?
Something a little bit tangential to your op. How do you know your landing page is working? Are you experimenting with copy, layout etc? Your conversion rates aren’t anything to be scoffed at. If you only have 20 users and seeing a 14% conversion rate that’s a great start. I own a small start up and we have only 4% click through to free trial and then even less to paid users.
This is an area we are actively working on to fix the funnel. Currently we are using post hog for analytics.
14.6% pricing-to-signup is actually not bad depending on your traffic source and price point — the real question is what's killing the other 85%. A few things worth testing: adding a free trial CTA on the pricing page itself, an exit-intent prompt with a lower-commitment offer, and a single line of social proof right above the buy button. The drop from homepage to pricing (49%) is also worth attention — that might be a positioning problem more than a pricing one.
The docs vs. homepage conversion gap is the real signal here. Docs visitors already know they have the problem — pricing is just confirmation. Cold homepage traffic is a completely different population.
For Scoutivex (B2C SaaS for Vinted resellers), our biggest single-step lift on trial signup had nothing to do with pricing copy or plan structure. It was removing a mandatory phone verification step from the trial flow that we'd added "for fraud prevention." Turned out it was blocking ~30% of people mid-funnel who didn't have their phone handy or didn't want to give it. Removed it, made it optional in settings. Trial starts went up immediately.
The lesson: before testing what's on the pricing page, audit what happens after they click the CTA. Friction post-click kills conversion just as badly as a confusing pricing table pre-click.
That docs conversion is the interesting part.
Feels like it’s less about pricing being “bad” and more about intent. People hitting docs already know what they’re looking for, so pricing is just confirmation. Homepage traffic is much colder.
We’ve seen something similar where the biggest lift didn’t come from changing pricing, but from filtering who actually reaches it.
One thing that helped was tightening the messaging before pricing so fewer low-intent users got there in the first place.
Are you testing anything upstream of the pricing page, or focusing mainly on the page itself?
The docs to signup funnel at 60% vs pricing to signup at 14.6% tells you something important. People who read the docs already understand the product. People who land on pricing are still deciding if they understand it.
That gap usually means the pricing page is being asked to do two jobs at once: explain the product and close the sale. Most visitors arriving at pricing have not had their core question answered yet, which is "is this actually for me."
The 85% drop makes more sense when you think about it that way. It is probably not the layout or the price. It is that most of those 11,980 people were not ready to make a decision yet because they did not have enough context.
One thing worth testing before redesigning the page: look at where those 11,980 people came from right before hitting pricing. If most of them skipped the feature pages or came straight from an ad, the problem is the journey, not the destination. Adding a short "who this is for" section above the pricing tiers might do more than social proof.
The docs funnel converting at 60% is a strong signal. It means your product sells itself once people understand it. The challenge is getting more people to that level of understanding before they see a price.