A year has passed, where am I now?
2024 was a year of new experiences for me:
First "not my friends" users
First payments
First contacts from brands interested in partnerships
Most of this happened before Euro 2024 start. Sharing a post and few comments to football related topics on Reddit brought first users to my app. The users were looking for a place where they may compete with friends in Euro 2024 predictions. In total I had around 1800 registrations. There were several payments as well, which brought me an endless happiness, though raised money hardly cover one month of hosting.
Except new registrations and first payment I received an interesting experience in cooperation with Polish internet shop. They wanted to organize a competition with prizes for they customers. As there was just 10 days left before Euro 2024 start, I had to implement new features and add Polish localization in a very short time. It was not easy but I managed to do that. I have added possibility for brands to create competitions as part of their marketing campaigns.
After Euro 2024 registrations slowed down to very minimal values. It was expected as I did not promote the app actively, just added new features.
In 2025 I plan to continue new features implementation and will try to do content marketing.
If anyone managed to read to the end, thank you and have a great day!;)
Dude, your experience in 2024 was so amazing! Thanks to the European Cup, the number of registrations skyrocketed. And you managed to pull off that cooperation with the brand despite the difficulties. Awesome! The content marketing idea is great, but it's probably not going to be a walk in the park, right? What are you planning for the new features? Give us a little scoop. Can't wait to hear your good news in 2025!
Content marketing will be not an easy walk, but should be something new to me and attractive.
Among the next plans is introducing new points system to choose as not everyone finds current odds based points system fair.
That's actually such an amazing fleet, so good job! I mean you got a lot of users from just Reddit (if I'm reading that correctly). How are you balancing developing the app with content marketing? Cause I realize that would be its own beast
Hi Paola! I have to balance my full-time job, family with two little kids duties, app development and now content marketing will be added:) App development goes not so fast, and the release happened almost 2.5 years after start of development. Hard to say how content marketing will go as I have no experience and just learning it, should start doing this soon. Will see how it will go and how it will influence my other activities.
Regarding users, the cool thing here, that users who created competition invited their friends to join. Also partnership with internet shop gave a lot of users, as they marketed their competition and users joined my app to compete in their competition.
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2024 was a big year of growth and learning for you! Hitting milestones like your first non-friend users, initial payments, and brand collaborations is a huge deal. Even though the revenue didn’t fully cover hosting, those early transactions are proof that your app has real potential. The experience of rapidly adding features and localizations for a Polish internet shop must have been intense but also rewarding. Now, with 2025 ahead, focusing on new features and content marketing could be a great way to build momentum and attract more users beyond big events like Euro 2024. Wishing you even more success this year!
Just checked the product and I have to say I love the idea! Can you share a bit more how did you market this product in early days? Also I saw that your pricing package is quite high - can you expand a bit on what user is getting for 20€?
So, competitions are free for up to 10 competitors. Medium and Large competitions are for bigger number of users. The price is one time payment. If someone creates competition in the beginning of the season, they can play with friends almost a year. So 20€ seems not too high for this. But of course I am learning and current prices are my first iteration on learning path.
The only marketing activities for now - some actions on Reddit before Euro 2024. I did not want to spam other users, so just wrote few comments where users asked for such app advice, and one post in side hustle related group.
That's great to see the build up of collaborations and users. With reddit - did you mainly inform people that you had a tool related to their comments. I find people engage with my comments/posts but it's difficult to get them to do anything after that like doing a feedback survey or joining a waitlist.
How did you go about actually getting them onto your platform?
Some users created posts where they asked about such app to play with their friends during Euro 2024, so I commented with information about my application. People who saw my comment were my super-duper target auditory. That gave me the first users and one payment.
I was so exited about the first ever payment, that decided to share it with other side hustlers/indie hackers. So I created a post with my long story about almost 3 years of development before receiving the first payment, this post also gave me new users.
I think that was perfect time to tell other people about my app because before/during Euro tournament even people who are not really interested in football started to be interested for a limited time.