How we got our first US sale in 2 hours by finding "Trust Leaks" (Free Audits) š¶ļø
Most marketers focus on getting more traffic. We focused on why the current traffic is bouncing.
We launched v2.0 of RoastMyLanding April 17.
v1.0: First sale in 5 days (Norway š³š“)
v2.0: First sale in 2 hours (USA šŗšø)
The secret was moving from "funny roasts" to identifying Trust Leaksāspecific structural failures that kill conversions.
Iām doing 5 high-speed audits for this group tonight.
Drop your URL below.
Iāll reply with your 1-10 score + the #1 leak identified by our AI.
Trending on Indie Hackers
Going from 'funny roasts' to 'trust leaks' is exactly the right pivot ā you moved from entertainment to diagnosis. That's the difference between something people share and something people pay for.
The insight about confidence problems over traffic problems is something I keep running into too. Most founders I talk to are obsessed with acquisition channels, but the conversion gap is almost always about perceived risk. The visitor is asking 'is this safe to trust?' and the page isn't answering it clearly enough.
What patterns are you seeing most often in the audits? Curious whether it's more social proof gaps, unclear value propositions, or something else entirely.
Spot on! Perceived risk is the silent killer. The most common pattern I'm seeing is 'Anonymity Leaks' ā great tools with zero face, zero location, and zero social proof. Founders think their tech is enough, but people buy from people. I'm also seeing a lot of 'Value Procrastination' where the actual benefit is buried under 3 scrolls of generic features.
Going from āfunny roastsā to ātrust leaksā is the real upgrade, entertainment gets clicks, diagnosis gets sales.
Most conversion problems arenāt traffic problems, theyāre confidence problems.
Exactly. 'Confidence problems' is the perfect way to put it. You can have the best tech in the world, but if the landing page feels 'shaky,' the wallet stays closed. Thatās what weāre trying to solve with v2.0! š¶ļø
outreach show the soloution of your product and do content if you want how tell me
Appreciate that! I'm currently focusing on 'Build in Public' content, but I'm curiousāwhat kind of outreach or content strategy would you suggest for a high-speed tool like this? Always open to new angles! š
This is a strong shift ā ātrust leaksā is way more actionable than generic audits.
One thing Iād push further:
Right now it still feels like an audit/tool.
If you frame it as:
ā āyouāre losing $X/week from hidden trust breaksā
it becomes a revenue problem, not a report.
Also ā āRoastMyLandingā vs āTrust Leaksā are pulling in different directions.
One is playful, the other is serious + revenue-critical.
If this is converting, tightening the name around trust/revenue/loss will likely increase conversions further.
Curious ā did you see better close rates after the shift, or just faster replies?
This is gold, Aryan. š
To answer your question: Both. Since the shift to 'Trust Leaks,' the reply speed tripled, and the close rate went from 'maybe someday' to 2 hours.
You're right about the tension between the 'Roast' name and the 'Trust' outcome. I'm keeping the 'Roast' for the viral hook, but using 'Trust Leaks' for the value proposition.
Love the idea of framing it as $X lost/week. Definitely adding that to the v2.1 roadmap. Thanks for the push!"
That makes sense ā hook vs value.
But this is exactly where it compounds or caps.
If āRoastā brings attention but āTrust Leaksā closes, youāll eventually want the recall to match the revenue driver ā otherwise word-of-mouth keeps leaking.
The real test is:
what do people repeat when they refer you?
If itās not aligned with the outcome, youāre leaving conversions on the table.
Curious what youāre seeing there.
Also, are you on LinkedIn? Would be easier to share a couple tight directions on aligning hook + outcome. Iām Aryan Y.
This is exactly the tension I'm navigating right now! 'Roast' is the hook, but 'Diagnosis' is the product. I'd love to hear your thoughts on aligning the recall. I'm definitely on LinkedInālet's connect! https://www.linkedin.com/in/ayesha-khanam-afrin/
Just dropped you a DM on LinkedIn ā easier to share properly there š
Just saw your DM on LinkedIn, Aryan! You've hit on exactly what's been on my mindābalancing the 'viral hook' with the 'value driver.' Responding over there now so we can dive into those directions!
Love the pivot to 'Trust Leaks'āso much more actionable than just a roast. I'm building a travel tool and I'm sure there are some leaks I'm blind to. Would love a high-speed audit! URL: https://www.triply.now
Spot on, Raquel! Travel tools live and die by trust. āļø
I just ran your URLāyou got a 2/10.
Top Trust Leak: The headline 'Describe your trip. Get your itinerary.' is too fragmented and doesn't immediately convey the core benefit. It feels like two separate commands rather than a cohesive value proposition.
If you want the full 10-point Blueprint to fix the rest, Iām giving them away today for an honest review on our Product Hunt! https://www.producthunt.com/products/roastmylanding-2/reviews/new
2/10?? Seriously?? š I poured my heart, tears, and countless sleepless nights into triply.now ā I was expecting at least a 6!
But hey, I appreciate the honesty (even if it stings a little š ). The headline feedback is actually fair ā I'll be fixing that today. The rest of the product though? I think it's got more going for it than a 2/10 suggests.
Curious to see the full blueprint, not gonna lie. š
Hey Raquel! Saw your commentāhonestly, Triply has so much potential, the 2/10 is just a 'marketing' hurdle. I've got your 10-point Blueprint ready to go. Once you've had a chance to drop that honest review on PH, let me know and I'll shoot the PDF over to you! Let's get that score up. āļø
https://www.producthunt.com/products/roastmylanding-2/reviews/new
The "trust leak" framing is underrated. One we almost missed on our own landing page: a hero video that was too slick ā users described it as "ad-y" in interviews and bounced faster than the raw gameplay clip. Specificity of proof beat production value. Did you systematize the audit process or was it mostly gut-feel per site?
That's a great insight about the 'too-slick' video. Authenticity > Production.
To answer your question: It started as a gut-feel from 15+ manual roasts, but I've actually systematized it into an AI diagnostic tool now. I've mapped out specific 'Trust Leak' triggers (like the one you mentioned). I actually just posted a demo of the system in action if you want to see the logic behind the scores!
Interesting concept. A lot of users leave just because they donāt get instant answers at the right moment. Iāve noticed similar patterns on my site where users face speaker issues and exit quickly if they donāt find a quick fix.
Smart
The Trust Leaks framing is smart. We do something similar but on the code side - we audit AI-built apps (Lovable, Replit, Bolt) for security and architecture issues that founders can't see from the UI. Different layer than what you're doing but the same insight - what you can't see costs you more than what you can.
Love that analogyāarchitecture leaks vs. trust leaks. It's the same psychological hurdle for the founder. We should definitely stay in touch; I imagine a lot of my users need exactly what you're building once they fix their conversion layer.
The feedback here has been incredibleāthanks @aryan_sinh and @clawback for pushing the 'Trust Leak' angle. Itās clearly resonating!
Iāve had a few people ask about the full 10-point Blueprint, so I set up a launch discount for the IH community.
Use code TRUSTLEAK50 for 50% off. Iāve limited it to 10 uses so I can personally ensure the diagnostic quality for each one.
First come, first served! š¶ļøš