How we got our first US sale in 2 hours by finding "Trust Leaks" (Free Audits) š¶ļø
Most marketers focus on getting more traffic. We focused on why the current traffic is bouncing.
We launched v2.0 of RoastMyLanding April 17.
v1.0: First sale in 5 days (Norway š³š“)
v2.0: First sale in 2 hours (USA šŗšø)
The secret was moving from "funny roasts" to identifying Trust Leaksāspecific structural failures that kill conversions.
Iām doing 5 high-speed audits for this group tonight.
Drop your URL below.
Iāll reply with your 1-10 score + the #1 leak identified by our AI.
Trending on Indie Hackers
The Trust Leaks framing is smart. We do something similar but on the code side - we audit AI-built apps (Lovable, Replit, Bolt) for security and architecture issues that founders can't see from the UI. Different layer than what you're doing but the same insight - what you can't see costs you more than what you can.
Going from āfunny roastsā to ātrust leaksā is the real upgrade, entertainment gets clicks, diagnosis gets sales.
Most conversion problems arenāt traffic problems, theyāre confidence problems.
Exactly. 'Confidence problems' is the perfect way to put it. You can have the best tech in the world, but if the landing page feels 'shaky,' the wallet stays closed. Thatās what weāre trying to solve with v2.0! š¶ļø
outreach show the soloution of your product and do content if you want how tell me
Appreciate that! I'm currently focusing on 'Build in Public' content, but I'm curiousāwhat kind of outreach or content strategy would you suggest for a high-speed tool like this? Always open to new angles! š
This is a strong shift ā ātrust leaksā is way more actionable than generic audits.
One thing Iād push further:
Right now it still feels like an audit/tool.
If you frame it as:
ā āyouāre losing $X/week from hidden trust breaksā
it becomes a revenue problem, not a report.
Also ā āRoastMyLandingā vs āTrust Leaksā are pulling in different directions.
One is playful, the other is serious + revenue-critical.
If this is converting, tightening the name around trust/revenue/loss will likely increase conversions further.
Curious ā did you see better close rates after the shift, or just faster replies?
This is gold, Aryan. š
To answer your question: Both. Since the shift to 'Trust Leaks,' the reply speed tripled, and the close rate went from 'maybe someday' to 2 hours.
You're right about the tension between the 'Roast' name and the 'Trust' outcome. I'm keeping the 'Roast' for the viral hook, but using 'Trust Leaks' for the value proposition.
Love the idea of framing it as $X lost/week. Definitely adding that to the v2.1 roadmap. Thanks for the push!"
That makes sense ā hook vs value.
But this is exactly where it compounds or caps.
If āRoastā brings attention but āTrust Leaksā closes, youāll eventually want the recall to match the revenue driver ā otherwise word-of-mouth keeps leaking.
The real test is:
what do people repeat when they refer you?
If itās not aligned with the outcome, youāre leaving conversions on the table.
Curious what youāre seeing there.
Also, are you on LinkedIn? Would be easier to share a couple tight directions on aligning hook + outcome. Iām Aryan Y.
Love the pivot to 'Trust Leaks'āso much more actionable than just a roast. I'm building a travel tool and I'm sure there are some leaks I'm blind to. Would love a high-speed audit! URL: https://www.triply.now
Spot on, Raquel! Travel tools live and die by trust. āļø
I just ran your URLāyou got a 2/10.
Top Trust Leak: The headline 'Describe your trip. Get your itinerary.' is too fragmented and doesn't immediately convey the core benefit. It feels like two separate commands rather than a cohesive value proposition.
If you want the full 10-point Blueprint to fix the rest, Iām giving them away today for an honest review on our Product Hunt! https://www.producthunt.com/products/roastmylanding-2/reviews/new
The feedback here has been incredibleāthanks @aryan_sinh and @clawback for pushing the 'Trust Leak' angle. Itās clearly resonating!
Iāve had a few people ask about the full 10-point Blueprint, so I set up a launch discount for the IH community.
Use code TRUSTLEAK50 for 50% off. Iāve limited it to 10 uses so I can personally ensure the diagnostic quality for each one.
First come, first served! š¶ļøš