Analytics Lessons from Billion-Dollar E-Commerce

While I'm writing the book Analytics for Indies, I'm also having some thoughts that don't fit the book but might be interesting anyway.

The first of those is a list of lessons I've learned from billion-dollar e-commerce analytics. (I've been doing analytics at huge companies like PlayStation and Rakuten for the last 8 years.) Companies this large force you to build a practice with lots of discipline. Lessons from that can be distilled down to best practices that still work well for indies just getting started.

Topics I touch on in this post:
--Why you should measure everything you release (working on making this my version of Charge More)
--Where the low-hanging fruit is
--Where testing comes in
--Dictionaries and definitions
--Making a playbook from your process

Have a read: https://analyticsforindies.com/lessons-from-billion-dollar-analytics-that-indies-might-find-useful-too/

If you find these lessons useful, you might want the book. Sign up to get notified and get analytics guides in your inbox for free: https://signup.analyticsforindies.com