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B2B Tools You Need To Have in Your Arsenal in 2024

A couple of years back I wrote a little something about B2B marketing tools. Since then, we've seen technologies emerge, morph, and, in some cases, vanish into the ether of innovation. The business environment, too, has been reshaped – by global events, changing market dynamics, and a relentless push towards digital transformation.

So I thought I should/could show how these shifts have redefined the toolkit of today's B2B marketer.
https://hackernoon.com/b2b-tools-you-need-to-have-in-your-arsenal-in-2024

From my perspective, of course. Comment for what tool I might have missed or should try, or better yet, what is your tool kit?

posted to Icon for group Growth
Growth
on April 10, 2024
  1. 3

    Hey

    Great list :)

    I'm more of an Ahrefs guy than SEMrush but it's been years since I've compared the two. I'm curious to know if there are any reasons why you recommend one over the other!

    If I may, as I think it could be relevant for a lot of founders here, allow me to suggest a tool for the B2B outbound automation category: I launched a month ago Airscale.io, a tool to help founders and salespeople build enriched leads lists with the help of 20+ data providers and AI, in a single platform. If you're interested in trying it, let me know - there's a free trial!

    Here are additional tools I use daily for marketing purposes:

    -Supademo for creating interactive demos
    -Screen studio for creating product videos
    -Intercom for customer support
    -Syften for social listening
    -Brevo for email automation
    -Axeptio for cookies management

    1. 2

      tbh the same as you ie, been semrush guy since the beginning. Thx for Airscale...will have a look

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