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Best strategies for growing a newsletter?

by Ben Katz

Hey, I’m Ben! I write weekly about how to build and grow products users love.

I have a full-time job as a growth product manager and a fundamental element of being good at that job is understanding how to build and grow a product.

I've put together an execution strategy for my newsletter but this is a new product category for me. I'd love to hear from some experts; what works, what doesn't, how can I help myself grow?

Also feel free to check out the newsletter! This week's article comes out tomorrow and it's all about how to successfully execute on an AI startup, which I know a lot of the community is working on. You're not going to want to miss it!

https://www.bentherebuildingthat.com/

Avatar for Ben Katz Ben Katz
on February 4, 2023
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  1. 2

    Been in newsletter space writing about Micro SaaS Ideas every week.

    Initially, you will feel like writing in void with not many subscribers.
    Some pointers:

    • Use forums like Reddit, IH and post often about what you are writing about.
    • Leverage Betalist, ProductHunt and launch early incase of Newsletters
    • Create small side products and launch again. Connect the side product to the main Newsletter to drive more subs
    • Cross promotion ( I haven't done this but seen other people doing it)
    • Keep going
    User Avatar upenv
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    3 years ago
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    Reply
    1. 1

      Thanks for the tips, Upenv! At what stage did you launch your newsletter on producthunt? How many posts / subscribers did you have?

      Avatar for Ben Katz Benlkatz
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      3 years ago
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  2. 1

    Thanks! Not an expert, I'm also building a newsletter and looking to get the first subs! I'll follow your journey

    User Avatar RippedRich
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    3 years ago
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    Reply
    1. 1

      I'll follow yours as well. Good luck!

      Avatar for Ben Katz Benlkatz
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      3 years ago
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