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3 Comments

BetaList Launch Stats

Hi everyone,

We were on BetaList on Jan 4. Here are the stats for Newseon launch.

We wanted to get some traffic on our landing page to set a baseline conversion rate for our app downloads.

Applied to betalist.com on 12/18/2019 under the FREE plan. They have $129, and $299 plans to skip the line. We got an email on 01/03/2019 that we're getting featured the next day.

Here's our numbers.
📰 167 Pageviews
👶 153 Unique Visitors
👻 00:01:14 Avg. Session Duration
🤑 13 App Downloads

What we learned:

  1. Our conversion is very low.
  2. The marketing copy is weak - customers don't understand our unique value prop.
  3. The bounce rate is very high (86%).

We're currently doing A/B testing to address these issues.

Just wanted to publish this for the sake of transparency :)

Keep hacking,

on January 24, 2020
  1. 2

    Thanks for the results, I should have looked at bounce rate and avg session when I did mine

    https://www.indiehackers.com/post/results-of-betalist-7222a89674 if you want to see my results

    Not sure you can a/b test with limited pageviews. i would try to contact the users who downloaded the app and learn why they downloaded it.

    1. 1

      Our results are almost similar. BetaList really bumps up traffic but only for a few days.

      Fair point. Fortunately, we've started collecting emails now so we can definitely reach out and ask for feedback. Thanks for the tip!