BlogBowl goes Open Source + launches on Product Hunt

Hey Indie Hackers 👋

I’m Dan, founder of BlogBowl - and after 1.5 years of building (and rebuilding), I’m finally launching it today! 🎉

It started as a simple open source blog platform focused on technical SEO, and grew into a plug-and-play AI system that writes, optimizes, and publishes SEO-ready posts every day - no coding required.

The problem 👀

When I built my first project, setting up a blog took weeks.

Managing SEO was messy, I had to use multiple tools, and publishing content that actually ranked was exhausting.

I thought - there has to be a faster, cleaner way to get content online and make it rank.

The launch 💫

We’re live on Product Hunt today - support us, please! It means a lot for us ❤️

Step 1: The Open Source Core 🩵

I started by building a solid open source base with technical SEO baked in — fast templates, structured metadata, and a Notion-like editor.

You can:

• Connect a subdomain or subfolder

• Manage blogs, newsletters, changelogs, and help docs

• Do it all without touching code

💻 Check it out here → GitHub repo

The goal: give founders and teams a fast, flexible, open foundation that allows managing blogs, newsletters, changelogs and help docs and which is fast to setup.

Step 2: Adding AI 🤖

Once the Core was stable, I layered AI on top.

Now BlogBowl can:

📝 Generate SEO-rich posts (listicles, comparisons, guides)

🌍 Localize them for any language or country

📊 Add context from top-ranking pages, images, videos, stats, citations

🔗 Suggest forum discussions (Reddit, Quora) and backlink opportunities

Each post uses ~50 different calls to gather and analyze data - not just a single AI prompt. It’s research-grade content generation.

The results ⚡

🚀 Publish daily AI-powered posts that actually rank

🩵 Manage all your content - blogs, changelogs, docs, newsletters - in one place

⏱ Save hours (or days) of manual writing and SEO setup

Who it’s for 👥

• Founders who want to grow traffic without writing every post

• Marketers looking for consistent, SEO-friendly content

• Startups and local businesses that want plug-and-play blogging

• Or anyone who wants a clean, open source platform to host content

The launch 💫

We’re live on Product Hunt today - support us, please!

👉 Try BlogBowl

⭐ Star the GitHub repo

💌 Follow me on X: @danshipit - I share all my indie hacking ups and downs there.

I’ve learned a lot building this - from over-engineering early versions to simplifying the core. If anyone’s working on AI + SEO or building open source tools, I’d love to chat and share what worked (and what didn’t).

Thanks for reading and supporting 🙏

– Dan