9
2 Comments

Box CEO Aaron Levie questions whether tokens and NFTs make sense in advertising

submitted this link on June 21, 2022
  1. 1

    Agreed - they literally hand out tokens when you attend certain events in London and I honestly think most people completely forget about them. If it's not something they've actively committed to, it's just like owning any old freebie you're given at a networking event.

    1. 1

      Right, exactly, and startups end up with the wrong kind of customer, all of whom are uncommitted owners with a stake in their company, regardless of their actual commitment or interest. I think Levie is right to question whether these businesses are over-estimating the consumer demand for ownership - commitment isn't real if it's purely transactional.

Trending on Indie Hackers
Build AI Agents & SaaS Apps Visually : Powered by Simplita ai User Avatar 33 comments You don't need to write the same thing again User Avatar 27 comments I built an Image-to-3D SaaS using Tencent's Hunyuan 3D AI User Avatar 23 comments No Install, No Cost, Just Code User Avatar 21 comments Let’s Talk: What’s Missing in Today’s App Builders? User Avatar 17 comments 15 Years of Designmodo User Avatar 14 comments