What resources have you used to develop your company's brand?
I followed the guide outlined here: https://medium.com/startup-grind/the-quick-and-dirty-guide-to-building-your-startup-brand-21834f46740b and found it to be useful. Interested in other resources/strategies for deve
https://medium.com/s/how-to-build-a-brand
what a great resource, thank you!
As a content marketer, I can't agree with this post more. Storytelling is important, and my bread and butter comes when I've been able to tell a client's story in a way that resonates and aligns with their users' needs. Rather than makers and customers or startups and users, we are all humans first, and I've found the most successful branding to understand that fact. No matter if you're in a B2B or B2C industry, speak to your customers like they are people, because THEY ARE PEOPLE.
Some general quick-and-dirty places to start:
I do like this article as a great branding overview. The "Branding Tips for Small Business" section is particularly useful, IMO: http://bit.ly/2V0Xi1V
This is really helpful. Thank you, lauren!