I’m building a small consumer app called Project Flow to solve a problem I kept running into: opening Netflix excited… and closing it tired.
Not because there’s “nothing to watch,” but because choosing now feels like work. Everything feels like a commitment. Too long. Too heavy. Not the right mood.
Before writing a single line of code, I started doing user interviews. The pattern was immediate and emotional:
• “I open Netflix excited and close it tired.”
• “I just rewatch something because I don’t have the energy to decide.”
• “I want something new, but not risky.”
So instead of building another recommendation engine, I’m building a calm decision layer—something that meets you in the moment (tired, cozy, distracted) and offers one good, low-friction choice.
I’ve:
• Run 35+ user interviews
• Built a landing page
• Shipped a tiny MVP around mood-based picks
• Validated that this isn’t just “my” problem
Now I’m at the point where I’m looking for thoughtful builders, especially technical folks—who are excited by human-centered products and who care about reducing cognitive load, not increasing it.
This isn’t about perfect algorithms. It’s about giving people back a little bit of their evening.
If you’ve ever thought, “I just want something to watch without thinking,” I’d love to hear how you’ve approached similar problems or connect with others building in this space.
And why wouldn’t I open just the first series/movie instead of picking? Does your solution guarantee any match from for the first pick
That’s a really good question. And honestly, a lot of people do exactly that open the first thing they see just to escape the spiral.
What I’m exploring is the space between “scroll forever” and “give up and pick randomly.” The goal isn’t to guarantee a perfect match on the first try it’s to make the act of choosing feel lighter and more intentional.
Instead of everything, you’re met with one option that fits your moment: your time, your mood, your energy. It’s less about precision and more about relief.
So it’s not “this will always be the best show for you,” but “here’s one good place to land when your brain is tired.”