Building an AI brain for creative teams (Hi Indie Hackers đź‘‹)
Hey IH, I’m Brett. After years leading video and creative production inside SaaS startups, I noticed the same pattern everywhere: creative teams weren’t failing because of execution. They were failing because the starting point was always messy. Missing context, vague requests, unclear goals, and way too many places where information lived.
So I started building Intakely, an AI intelligence layer that turns conversations, documents, and unstructured requests into clear, actionable, living creative briefs.
It’s still early. Still scrappy. Still shaping itself as people use it.
Right now it:
extracts structure from messy inputs
adds strategic insight
scores briefs for completeness
exports into tools teams already use
My goal isn’t to replace creatives — it’s to remove the chaotic “before” stage so they can focus on the work that matters.
Excited to share the journey here and meet others building in AI, workflows, or creative tools. Happy to answer questions, get feedback, or just connect.
