Because I’d worked with so many SMEs and startup teams, I knew the pain points intimately:
dashboards that looked pretty but didn’t answer business questions
integration nightmares (Excel/CSV/Premier + APIs)
non-tech users being overwhelmed by “data tools”
misaligned expectations between what analytics tools promised and what value was delivered
I brought that lens into Cilver.app - designing features and workflows that speak the language of business users, not just data geeks. The modules had to be intuitive, the inputs obvious, and the outputs actionable.