Building momentum

As of January 16th, 2025, InstaRent has grown to 34 paying users—a small but promising start. To encourage sign-ups and get more people using the full product, I’ve kept the price low. This strategy has helped me gather valuable customer feedback, though it’s also led to a backlog of ideas and requests that’s bigger than the time I have to work on them. But that’s a good problem to have—it means there’s always room for improvement.

To give InstaRent the attention it deserves, I’ve decided to work one day less each week at my job, dedicating that time to refining the platform. While I’m not profitable yet due to advertising costs outweighing revenue, I see a clear path forward.

First, I’ll focus on organic traffic. By optimizing the website for SEO, I can reduce dependency on ads and attract users more sustainably. Second, I plan to start email marketing to the list of 500 users I’ve already generated. By nurturing this audience, I can drive more sign-ups and conversions.

Additionally, as the first few months of subscriptions begin to renew, I’ll see a steady stream of recurring revenue, which will help stabilize growth.

It’s not an easy journey, but every small step—every new user, every bit of feedback—reinforces that InstaRent is heading in the right direction. With consistent effort and a focus on delivering value, I’m confident the platform will continue to grow.