I built Latitude, a Find My / Life360 alternative where every time someone
checks your location, you get notified with their name and the time. No
silent checking, no location history. Subscription only, no ads.
~150 downloads so far, all from a couple of organic Reddit posts. I haven't
actually done any real distribution. The people who've responded are mostly
privacy-minded folks, but I think the real market for this category is
parents and teens, the same audience Life360 has, and I have no channel into
them at all.
Trying to figure out where to put my time next:
Instagram/Facebook ads targeting parents
Micro-influencers (parenting/mom accounts, teen-facing TikTok/IG)
Anything else you'd try before spending on either of the above
If you've done paid UA or influencer outreach for a low-price consumer
subscription app, especially one where the buyer (parent) and user (teen)
are different people, I'd love to hear what actually worked and what
didn't. Happy to share more detail if useful.
App, if curious: latitudelocation.com