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48 Comments

Built my first SaaS landing page with Webflow. What do you guys think?

Any and all feedback is welcome.

(Also sign up for the waitlist if your SaaS deals with involuntary churn and want some help)

submitted this link to Icon for group Share Your Project
Share Your Project
on July 17, 2022
  1. 3

    Logo becomes too big on mobile. Use horizontal logo.

    1. 1

      good feedback - thank you

  2. 2

    You might want to review it, even if it's an MVP, you want to look professional, no matter what because the first impression is the one it counts.

    Get inspiration here:

    Check out the white space, contrast and colors used.

  3. 2

    I feel like the font is just too big

    1. 2

      totally agree - good catch

  4. 2

    There's a bunch I can say but to emphasise what Volkan says here are some key take away:

    • Large screen isn't built well, everything is very condensed and elements are overlapping (check out what the site looks like when someone is zoomed out)
    • The navy blue hover effect is blocking the content on the 3 card section and is completely hiding the text on the "Five-minute process" section.
    • On phone, your horizontal flex boxes aren't vertical and the image is stretched. The testimonials are overlapping the heading and the logo doesn't fit

    A bit of a shameless plug here but check out our templates, they're totally free and you can use one that is already premade, you just need to update the content: https://www.roflow.co/12-templates-12-weeks

    Hope it help :)

    1. 2

      great feedback - made changes to all of these (was not even thinking about mobile experience)

  5. 2

    If I can be candid, it doesn't look good especially on 3440px screen.

    It is worse on 1920px I can't see some text.

    I recommend using one of their templates or try https://versoly.com/ (founder here) it is very hard to make ugly sites if you stick to blocks.

    Feel free to at me once you redo it for copy review etc.

  6. 1

    This Logo is brave though. Hope Mastercard will let you alone with this :P

  7. 1

    What the hell, this feels really nice.
    Kindof basic, bit the animations are just the right level 🚀 congrats.
    I certainly need to do some animation on mine also. Somehow didn't get into this on Webflow yet.

  8. 1

    Just finished making changes to this (hopefully this looks 10x more professional than the v.1).

    Thanks to everybody for your honest feedback. For those interested, the new site is linked below.

    https://www.subcovery.com

  9. 1

    Nice, what billing / payment system will users be able to connect with?

    1. 1

      Stripe will be the first payment system, then we'll expand from there based on what we're hearing.

      What do you use?

      1. 1

        Also wanted to let you know that when I clicked the link "Saas Cheat Codes" your popup fields say "First Name" and the next one says "Name" probably supposed to be "Last Name".

        1. 1

          Good catch - just fixed!

      2. 1

        Haven't launched yet, but I like to keep a pulse on the payment side of things. What triggers are available on the email campaigns?

        1. 1

          The software gets triggered whenever a cancellation occurs that is marked as involuntary. Without getting too technical, this is typically because of an expired card, insufficient funds, or another bank issue.

          Once that happens, we'll automatically retry the payment method on file. If that doesn't work, we'll send out 4-6 emails to make it easy for customers to update their payment method.

          You're free to update the email templates, but we provide copy for each part of the campaign. You also determine what frequency you want to send these campaigns. All of these emails will be sent from your domain, so we act as a whitelabeled service

  10. 1

    I really like the headline and the copy but you have to get some space. Space out the sections, space out the headline. Let the elements be present on their own, right now it is a bit overwhelming and I am not sure what to focus on after I read the headline, something else that maybe a personal preference but i find text that is in narrow paragraphs easier to read and to focus on. But keep on the good work :)

    Edit: maybe also try to make the email sign up field orange, i really like the color scheme

  11. 1

    Pretty cool - how long did this take you to create?

    1. 1

      The landing page only a few days. The product itself is still in the works but should have a v.1 before the end of next month

  12. 1

    Congratulations. Not bad for the first try. Here are a few things to consider:

    1. Use an appropriate logo image (the one that's readable), the logo as of now is barely visible.
    2. The copy needs some work, you need more of it - presenting your product as a solution to add more topical depth.
    3. Use smaller-sized images (the ones that are in harmony with the corresponding copy)
    4. Try and use your focus keyword in the level 1 heading of your page if you haven't already. Not sure if you have because I don't know the keywords that you're targetting.
    5. Optimize your copy using the keywords related to the one you're targeting.
    6. Add menu bar and footer to facilitate navigation.
      These are a few things to get you started.
      Good luck.
    1. 1

      Thanks, Thomas! Great feedback - will clean those points up today

      1. 1

        Happy to help. Good luck. :)

  13. 1

    A couple of things:

    • Replace png images with svg.
    • The two columns near the bottom of the page aren’t laid out well on mobile.
  14. 1

    @clayatconfluence congrats on the launch.

    Here's some feedback:

    1. Logo is not readable. You might want to increase the font size for the text inside the logo.
    2. Text and elements are not aligned well. You might want to use grids.
    3. Looking at the average attention span of the user, five minutes is a long duration. Probably you could rethink the copy.
    4. The product screenshots are not readable. Maybe you could zoom in a bit.
    5. The illustration above the fold could you be replaced with a better one.
  15. 1

    Overall you have really good points of value and calls to action, but it does need some updates on how it's formatted.

    1. Add one more complementing color. The blue/grey and white feels a little flat. Adding the 2nd color would give it some depth without having to do much.
    2. Coming from a e-commerce background, I would update the how the information is set up.
      Here is a guide from a Shopify article on best practices to set up a landing page.

    https://cdn.shopify.com/s/files/1/0070/7032/files/landing-page-wire_inline-graphic.jpg?v=1643999779

    This one from Rowflow could possibly work.
    https://www.roflow.co/templates/customer-service-saas-template

    You can take your colors and info, strip out the unnecessary blocks and have it well formatted with little work. Plus it should already be mobile ready.

    I hope this helps.

    1. 1

      Really helpful - thanks, Aaron!

  16. 1

    The design is very fresh and it is really great! Just a little bit zoomed or big. Besides that, looks very cool

  17. 1

    The 'customers recovered' graphic is a little big & lots of empty space. But great storytelling here!

  18. 1

    If you are not happy with webflows forms backend . You can also use fabform.io

  19. 1

    I think most of the people here covered the design flaws. I'll focus on the copywriting part here:

    For me, what stood out is this part:

    "20-40% of churn is nonvoluntary.". That's a good attention grabber. Maybe you could create a headline where you combine this + add: "We fix this". The stats in that section are also pretty good.

    IMO you should move that part up or even consider making it a headline.

  20. 1

    Hi, nice idea. I have added your site to a list of products on my small app https://www.prelaunchers.xyz/ . Let me know if that's okay with you and any changes/removal needed. Do check it out though and any feedback is welcome 🙏

    1. 1

      Of course - thanks! I'm having some issues loading the site, but that might be an internet issue on my side

  21. 1

    hey @clayatconfluence awesome one.

    Just couple of notes, I am on M1 16 inch Macbook.

    1. The join waitlist section overlaps the text Recurring revenue is hard.
    2. See all Subscription section is aligned to the right.
    3. All other sections are too squeezed in the viewport.

    So I would suggest that you put a padding for all the section besides the hero one (the one with the wait-list).

    Congrats, and keep it up, just minor layout stuff to be fixed :)

    1. 1

      thanks! definitely need to fix a lot of the layout - didn't even realize there were issues on different types of screen sizes

  22. 1

    Design could definitely could use some love on mobile devices but I just wanted to say I really like the illustrations you chose and it’s a great product idea. Good luck!

  23. 1

    I have a tiny horizontal page scroll (MacBook pro 16, chrome).
    If you need some webflow assistance you can try awesomic.io

  24. 1

    Thanks, everybody! Great feedback.

    Working on making some edits and will try to follow up once the site looks a bit cleaner

  25. 1

    On my 24" screen, I can see clearly "Recurring revenue is hard." part.

    1. 1

      ah yeah that was a mistake by me - should be fixed now

  26. 1

    On my screen M1 13'' I am not seeing CTA on 1st load. You should put CTA above the fold. Check https://livechat.com for best practices.

    And go with more professional look since you're selling to other SaaS founders.

  27. 1

    I have a bunch of feedback for the landing page itself but it's probably better to say this instead:

    Unless you're investing in learning Webflow as a technology and plan to use it as a force multiplier, use a more tailored service to get what you need done.

    In your case I might suggest Umso (formerly known as landen), or Ghost with a good landing page template which can leverage their mailing list feature. Wordpress is always a good option as well. Launchaco was purchased by Namecheap, and there's a free plan along with a very reasonably priced premium plan.

    I recently had a conversation with a friend that was building something new using Webflow as well -- my advice to them was the same. They chose not to take the advice (which is their perogative), but IMO you'll get further faster with umso

  28. 1

    "Customize campaigns your churn" -- seems like a typo

    More content about how the platform works. Perhaps include a step by step (1,2,3) type walk through

  29. 1

    The logo is too small. The screenshots make the app look very basic and hurriedly put together, and the screenshots being transparent, they even change color when I hover over them which is not good. The five minute process section gets completely hidden when I hover over it.

    Also the landing page does not really tell me about the features of your application, as there is hardly any copy. The testimonials don't have any names or images of people attached to them and feel like they were just put there, ya know?

    At this stage, you might be better off just investing in a readymade template which will give you a good starting point and you can take it from there.

    1. 1

      great feedback - working on fixing all of these issues

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