Built RINDA: AI-powered buyer discovery + cold email automation for Korean SMEs selling globally (190 countries)
Hey Indie Hackers đź‘‹
I’m building RINDA at Grinda AI — an AI-powered global sales automation tool for Korean SMEs.
The problem (why this exists)
A lot of small B2B teams want to sell internationally, but outbound quickly turns into a time sink. When you’re targeting multiple countries, the workflow gets messy fast:
Finding the right buyer companies (not just “any” companies)
Figuring out who the decision makers are
Writing cold emails that don’t read like templates
Staying consistent with follow-ups across markets and languages
Keeping context (why this lead matters) without living in spreadsheets
In practice, teams either burn out doing manual research + outreach, or they outsource it (often expensive, inconsistent, and hard to iterate).
What RINDA does
RINDA is built to move you from “who should we contact?” → “send a high-quality outbound campaign” faster.
Core capabilities:
Buyer discovery: find companies that match your ICP (company-level research)
Lead generation: identify the roles/contacts you should reach out to
Email automation: run cold email campaigns with follow-ups
Sales intelligence: keep ICP-fit signals + context so you don’t lose the “why this prospect” reasoning
Categories: Sales Intelligence · Lead Generation · Email Automation · AI Sales Tools (B2B)
Keywords: global sales automation, B2B lead generation, AI sales tools, cold email automation, buyer discovery
Who it’s for
Founders, SDR/BD teams, and small B2B teams that need to do outbound—especially if you’re selling internationally and can’t afford the time cost of manual research.
What I’d love feedback on
In your outbound workflow, what’s the biggest bottleneck: research, contacts, writing, or follow-ups?
What makes you trust (or avoid) AI-assisted outbound tools?
If you’ve done international prospecting, what’s hardest: ICP targeting, language, deliverability, or data quality?
Product page:
https://www.rinda.ai/?utm_source=indie_hackers&utm_medium=referral&utm_campaign=ih_launch_post&utm_content=body_link
Thanks for reading — happy to answer questions, and I’d really appreciate blunt feedback.
